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I’m a Product Designer based in Seoul with over 4 years of experience.
I’ve worked across fashion tech, IoT healthcare, luxury retail, and cultural platforms — primarily in lean teams and agency environments where ownership and clarity mattered more than scale. From early-stage launches to iterative improvements, I’ve focused on translating ambiguity into structured product decisions.
I started my career in visual design and gradually moved closer to the core of product development. What drew me forward wasn’t a change in title, but a desire to understand the real problem — how users behave, where friction emerges, and how decisions connect to measurable outcomes.
I pursue structured clarity.
Every solution I build is shaped through layered considerations: user behavior, business direction, and technical feasibility. I strive to craft products that are not only seamless, but strategically grounded and built to last.
I’m a Product Designer based in Seoul with over 4 years of experience.
I’ve worked across fashion tech, IoT healthcare, luxury retail, and cultural platforms — primarily in lean teams and agency environments where ownership and clarity mattered more than scale. From early-stage launches to iterative improvements, I’ve focused on translating ambiguity into structured product decisions.
I started my career in visual design and gradually moved closer to the core of product development. What drew me forward wasn’t a change in title, but a desire to understand the real problem — how users behave, where friction emerges, and how decisions connect to measurable outcomes.
I pursue structured clarity.
Every solution I build is shaped through layered considerations: user behavior, business direction, and technical feasibility. I strive to craft products that are not only seamless, but strategically grounded and built to last.
Experiences
Experiences
Work History
What I’ve Built
Work History
Product Manager
Product Manager
Jun. 2024 – Feb. 2025
Jun. 2024 – Feb. 2025
Full Time
Full Time
AID Co., Ltd. (AI education)
AID Co., Ltd. (AI education)
Redesigned acquisition funnel and admin systems, improving onboarding efficiency and operational accuracy.
Aligned AI-based learning roadmap with measurable engagement goals.
Redesigned acquisition funnel and admin systems, improving onboarding efficiency and operational accuracy.
Aligned AI-based learning roadmap with measurable engagement goals.
UX/UI Designer
UX/UI Designer
May. 2021 – Dec. 2023
May. 2021 – Dec. 2023
Full Time
Full Time
HOHOHO Co., Ltd. (Fashion, Healthcare)
HOHOHO Co., Ltd. (Fashion, Healthcare)
Led onboarding redesign for Molting, reducing drop-off and increasing outfit trials.
Introduced habit-based UX strategies for IoT healthcare app, improving early retention.
Led onboarding redesign for Molting, reducing drop-off and increasing outfit trials.
Introduced habit-based UX strategies for IoT healthcare app, improving early retention.
UX/UI Designer
UX/UI Designer
Jan. 2021 – Apr. 2021
Jan. 2021 – Apr. 2021
Intern
Intern
INNOIZ Interactive (Educations)
INNOIZ Interactive (Educations)
Supported scalable web systems for educational platforms.
Supported scalable web systems for educational platforms.
Package Designer
Package Designer
Feb. 2020 – Aug. 2020
Feb. 2020 – Aug. 2020
Contract
Contract
APR Corp (Cosmetics)
APR Corp (Cosmetics)
Contributed to brand-driven packaging systems for leading cosmetic products.
Contributed to brand-driven packaging systems for leading cosmetic products.
Strengths
What defines me
I'm glad to recommend Juri, who was an exceptional member of our UX team. She was highly organized, reliable, and often acted as our team's timekeeper, keeping projects on track. Her strong motivation and eagerness to learn were evident in everything she did. I was truly grateful to have her on my team. She worked hard, stayed committed, and always brought a calm but focused energy to our projects. I have no doubt she will continue to thrive and contribute meaningfully wherever she goes.
JQ Lim
CEO and Creative Director at HOHOHO Co., Ltd
I'm glad to recommend Juri, who was an exceptional member of our UX team. She was highly organized, reliable, and often acted as our team's timekeeper, keeping projects on track. Her strong motivation and eagerness to learn were evident in everything she did. I was truly grateful to have her on my team. She worked hard, stayed committed, and always brought a calm but focused energy to our projects. I have no doubt she will continue to thrive and contribute meaningfully wherever she goes.
JQ Lim
CEO and Creative Director at HOHOHO Co., Ltd
As a designer
🧠
Behavior-driven thinking
I ground product decisions in real user behavior, translating insights into structured systems that improve activation and retention.
🏗
Structured experimentation
I create clarity in ambiguous environments by setting up measurable frameworks and testing-driven product improvements.
🎯
End-to-end ownership
From defining the problem to validating outcomes, I take responsibility for the full product lifecycle.
As a team player
🤝
Cross-functional alignment
I work closely with developers, PMs, and stakeholders to align product vision with execution.
🧩
System builder
When processes don’t exist, I introduce structure — from experimentation flows to dashboard systems.
🚀
Continuous learner
I adapt quickly to new domains, from IoT healthcare to fashion tech and luxury retail.
Hobby
Outside of work
Hobby 1
Walking & Long Journeys
Last year, I walked 800km on the Camino de Santiago. Long-distance journeys have taught me pacing, reflection, and the value of steady progress — lessons I carry into product building.
Hobby 1
Walking & Long Journeys
Last year, I walked 800km on the Camino de Santiago. Long-distance journeys have taught me pacing, reflection, and the value of steady progress — lessons I carry into product building.
Hobby 2
Tea & Journaling
I start many mornings with tea and quiet writing. Journaling helps me organize thoughts, revisit assumptions, and refine ideas before turning them into action.
Hobby 2
Tea & Journaling
I start many mornings with tea and quiet writing. Journaling helps me organize thoughts, revisit assumptions, and refine ideas before turning them into action.
Hobby 3
Swimming
Recently, I’ve been exploring different swimming pools wherever I travel. Swimming reminds me that rhythm and consistency matter more than speed.
Hobby 3
Swimming
Recently, I’ve been exploring different swimming pools wherever I travel. Swimming reminds me that rhythm and consistency matter more than speed.